Gujarat Panthers - TPL Franchise

Gujarat Panthers needed a brand identity that captured the fierce, competitive spirit of a professional sports team while staying rooted in pride, energy, and unity. The goal was to design a visual system that reflected the power of the panther swift, fearless, and unstoppable while creating a brand that fans could rally behind.

Client

Gujarat Panthers (Professional Tennis Franchise)

Industry

Sports

Year

2025

Services Provided

Full-Spectrum Brand Strategy & Visual Identity

Key Challenges®

//04

The Gujarat Panthers, a new force in the growing Indian sports ecosystem, needed an identity that could cut through the noise of established leagues (like cricket and kabaddi).

Cultural Resonance

Create an authentic connection to the Gujarat region's culture of resilience and success to drive immediate local loyalty and support.

//01

Cultural Resonance

Create an authentic connection to the Gujarat region's culture of resilience and success to drive immediate local loyalty and support.

//01

Cultural Resonance

Create an authentic connection to the Gujarat region's culture of resilience and success to drive immediate local loyalty and support.

//01

Modern Appeal

Design a dynamic, high-energy visual brand to attract a young, national audience and be visually striking across broadcast and digital platforms.

//02

Modern Appeal

Design a dynamic, high-energy visual brand to attract a young, national audience and be visually striking across broadcast and digital platforms.

//02

Modern Appeal

Design a dynamic, high-energy visual brand to attract a young, national audience and be visually striking across broadcast and digital platforms.

//02

Sponsor Value

Establish a clear brand proposition that offered compelling value for premium corporate sponsors targeting the affluent Western India market.

//03

Sponsor Value

Establish a clear brand proposition that offered compelling value for premium corporate sponsors targeting the affluent Western India market.

//03

Sponsor Value

Establish a clear brand proposition that offered compelling value for premium corporate sponsors targeting the affluent Western India market.

//03

Digital Deployment

The identity was deployed across the team website, social media, and merchandise.

//04

Digital Deployment

The identity was deployed across the team website, social media, and merchandise.

//04

Digital Deployment

The identity was deployed across the team website, social media, and merchandise.

//04

Core Approach®

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Kresta's Core Approach: The Path to Brand Clarity

Objective

Achieve total clarity on the current state, market dynamics, and customer needs. We start by listening, analyzing the landscape, and identifying whitespace opportunities.

//01

Objective

Achieve total clarity on the current state, market dynamics, and customer needs. We start by listening, analyzing the landscape, and identifying whitespace opportunities.

//01

Objective

Achieve total clarity on the current state, market dynamics, and customer needs. We start by listening, analyzing the landscape, and identifying whitespace opportunities.

//01

DEFINE & STRATEGY

Build the foundational blueprint. We establish the core reason for being, the unique difference, and the cohesive verbal architecture for the brand.

//02

DEFINE & STRATEGY

Build the foundational blueprint. We establish the core reason for being, the unique difference, and the cohesive verbal architecture for the brand.

//02

DEFINE & STRATEGY

Build the foundational blueprint. We establish the core reason for being, the unique difference, and the cohesive verbal architecture for the brand.

//02

Visual Identity System

Bring the strategy to life through world-class visual and verbal execution that resonates with the target audience.

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Visual Identity System

Bring the strategy to life through world-class visual and verbal execution that resonates with the target audience.

//03

Visual Identity System

Bring the strategy to life through world-class visual and verbal execution that resonates with the target audience.

//03

Final Outcome

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The strategic identity built by Kresta positioned the Gujarat Panthers as a high-value franchise, achieving immediate competitive and commercial traction.

98 %

Fan Loyalty Score

98 %

Fan Loyalty Score

98 %

Fan Loyalty Score

12 %

Fan Loyalty Score

12 %

Fan Loyalty Score

12 %

Fan Loyalty Score

90 +

Digital Presence

90 +

Digital Presence

90 +

Digital Presence

32 %

Measured Impact

32 %

Measured Impact

32 %

Measured Impact

“The new identity gave us immediate credibility in the league and a genuine voice in our home state of Gujarat. It was a strategic branding victory before the first match was even played.”

— Gujarat Panthers Management

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