Being Beyondco

The client possessed a high-value intellectual property (MIS REPAIR METHOD™️) and a clear, necessary product idea a card game to facilitate healing conversations.

Client

Let's Fix It Cards (Conversational Card Game)

Industry

E-commerce

Year

2025

Services Provided

Brand Strategy, Product IP Commercialization, Content Marketing

Key Challenges®

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The challenge was to overcome the inherent awkwardness of starting difficult conversations. The product needed to be credible enough to carry the weight of the MIS REPAIR METHOD™️ but simple enough for mass-market adoption.

Translating IP

Convert complex psychological methodology (MIS REPAIR METHOD™️) from masterclasses/TED Talks into an approachable, trustworthy, and commercially viable physical product.

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Translating IP

Convert complex psychological methodology (MIS REPAIR METHOD™️) from masterclasses/TED Talks into an approachable, trustworthy, and commercially viable physical product.

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Translating IP

Convert complex psychological methodology (MIS REPAIR METHOD™️) from masterclasses/TED Talks into an approachable, trustworthy, and commercially viable physical product.

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Product Design

Design the game (cards, rules, structure) to be genuinely effective and engaging, providing the promised emotional vocabulary without feeling clinical.

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Product Design

Design the game (cards, rules, structure) to be genuinely effective and engaging, providing the promised emotional vocabulary without feeling clinical.

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Product Design

Design the game (cards, rules, structure) to be genuinely effective and engaging, providing the promised emotional vocabulary without feeling clinical.

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Market Strategy

Launch the product into the niche relationship wellness market with a marketing strategy and video production that balanced emotional depth with commercial appeal.

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Market Strategy

Launch the product into the niche relationship wellness market with a marketing strategy and video production that balanced emotional depth with commercial appeal.

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Market Strategy

Launch the product into the niche relationship wellness market with a marketing strategy and video production that balanced emotional depth with commercial appeal.

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Brand Positioning

Positioned the game as "Mindful Utility"—a necessary tool for relationship health, not just entertainment.

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Brand Positioning

Positioned the game as "Mindful Utility"—a necessary tool for relationship health, not just entertainment.

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Brand Positioning

Positioned the game as "Mindful Utility"—a necessary tool for relationship health, not just entertainment.

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Core Approach®

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We crafted a layered AI experience — part stylist, part size expert, and part product selector — built around clarity, confidence, and creative control.

Smart Fit Assistant

A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).

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Smart Fit Assistant

A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).

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Smart Fit Assistant

A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).

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Style Intent Mapping

We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.

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Style Intent Mapping

We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.

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Style Intent Mapping

We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.

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Product Mockup

An interactive customization tool with 3D previews that render, stitching, and motion.

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Product Mockup

An interactive customization tool with 3D previews that render, stitching, and motion.

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Product Mockup

An interactive customization tool with 3D previews that render, stitching, and motion.

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Final Outcome

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The strategic launch successfully introduced the product as a highly effective tool, achieving rapid market penetration in the wellness and relationship niche.

38 %

of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.

38 %

of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.

38 %

of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.

52 %

of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.

52 %

of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.

52 %

of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.

60 %

Achieved full inventory sell-out during the initial DTC launch window.

60 %

Achieved full inventory sell-out during the initial DTC launch window.

60 %

Achieved full inventory sell-out during the initial DTC launch window.

3 X

increase in new user

3 X

increase in new user

3 X

increase in new user

Kresta didn’t just create a game; they bottled the essence of my method. The product design makes it so easy for people to use the emotional vocabulary they wouldn't otherwise have, which is the entire point.

— Ipsita, Creator of MIS REPAIR METHOD

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